carnival cruise / brand activation

Carnival Cruise wanted to celebrate the launch of their newest, biggest ship yet...

…specifically at Lenox Mall in Atlanta over the holidays. Keeping in the spirit of Christmas, we partnered with a local cake artist to create a large scale gingerbread replica of the new ship, Carnival Mardi Gras. Renamed “Carnival Gingerbread,” our version came in at a whopping 1,500 pounds, smelled really good, stopped holiday shoppers in their tracks, and highlighted many of features from the real ship – including a waterpark, a two story tiki bar, and a working replica of “BOLT,” the world’s first roller coaster at sea.

Featured on: USA Today, Travel Weekly, and The Atlanta Voice

__

2019
Role: Copywriter
Agency: Anomaly NY
Creative Director: Donnell Johnson
Creatives: Alex Avis, Andy Sciamanna, Frank Benavides