facebook business / hyperlocal films + brand activations

Facebook wanted to show how local businesses bring character to every city.

We went to four different cities and talked to a bunch of local business owners about what makes their city unique, how their business adds to the uniqueness, and how they use Facebook Business tools to grow. Inspired by the different themes we uncovered in each city, we created these “Keep It Local” spots, as well as local brand brand activations that put our featured businesses front and center.

Featured on: Adweek and TheDrum.

San Diego, California

San Diego tops every list of most dog friendly cities in America, so we made a film that honors some of the local businesses that help keep it there.

For the brand activation, we invited dog-focused local businesses to our “new age” doggie wellness retreat, appropriately named “Pawmaste.” We featured dog yoga sessions, dog meditation classes, pet aura readers, and other dog loving shops.

Nashville, Tennessee

Go figure, a lot of business owners in Music City are also talented musicians. This film is all about them.

For the activation, we built a stage at a local bike shop and invited a musically-inclined realtor, lawyer, and baker to put on a show. Every business owner-slash-musician got the full rock-star treatment, complete with concert posters, custom t-shirts, and a ton of swag.

Sacramento, California

This film is about “The City of Trees,” and the tree-themed small businesses that are rooted there.

For the activation, we built a treehouse market that hosted nature-themed businesses and all of their nature-themed knick knacks. We invited some tea shops, nature-inspired jewelry makers, wood carvers, and more.

Columbus, Ohio

Columbus, Ohio is the biggest small town in America, and in true small-town charm, they host some pretty rad parades all year long.

For our activation, we created the first ever shoppable parade, where parade-goers could purchase local goods and services directly from business themed floats. These included a local bookshop, an aquarium store, a baseball bat maker, a barber, and many others.

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2018
Role: Junior Copywriter
Agency: 72andSunny NY
Creative Director: Tara Lawall
Creatives: Ross Wolinsky, Ricky Anolik, Frank Benavides
Directors: Supermarché Henry and Rel