canada goose / global campaign

Canada Goose wanted to introduce their first line of footwear to the world.

We created a global launch campaign called Live in the Open; an invitation to be one with nature, and to be a force of nature in one’s own right. To bring this campaign to life, we enlisted three brand ambassadors and explored how each of their stories embody Live in the Open. Featuring model/athlete Romeo Beckham, indigenous artist/activist Sarain Fox, and NHL star/mental health advocate Jordin Tooto, this campaign is composed of over 500 assets including teaser CGI videos, a photo collection, and a Snapchat world lens with an AR try-on experience. 


Featured on: Ad Age, Adweek, i-D, The Cut, Office Magazine
Awards: Glossy Fashion Award | 2022 Best Product Launch Campaign

__
2021
Role: Senior Copywriter
Agency: Virtue (VICE) Worldwide
Senior Art Director: Frank Benavides
Director: Young Replicant
Photographer: Misha Taylor