benjamin moore / digital films

Benjamin Moore wanted to relaunch their premium paint in a whimsical, social-friendly way.

Homeowners love Benjamin Moore’s signature paint for its durability, washability, and more. But their household objects; who spend every single day on or near their walls, probably love Regal Select even more than we can possibly imagine; enough to burst into verse, or into song…

To breathe some new life into this 140 year old paint brand, we shared the story of a kitchen clock and a living room bust, each proclaiming their love for Regal Select in their own way. (And yes, getting to parody a Christina Aguilera song is absolutely a career highlight for me.)

Featured on: AdAge

We had a blast creating these miniature sets to bring these spots to life (with the help of artist duo Nix + Gerber.)
Here is some very adorable BTS.

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2023
Role: Senior Copywriter
Agency: Fig NYC
Executive Creative Director: Asan Aslam
Senior Art Director: Frank Benavides
Director: Evan Mann
3d Artist: Steven Baltay
Miniature Artists: Nix + Gerber