oui petites by yoplait / films + social
Yoplait wanted to introduce their newer, even smaller, French yogurts.
To launch Yoplait’s teenier, more decadent version of their French-style yogurt, Oui, we were asked to concept and execute new tags, pre rolls, and also extend the “French Girl” campaign with more claim-hitting spots.
Agency: 72andSunny NY
Creative Director: Xavier Jacob
Other Creatives: Pauline Sall, Jorge Brandao, Frank Benavides