general mills / spanish work
General Mills wanted to know “como se dice..?”
As the agency’s only Spanish-speaking writer, my task here was to help adapt the “Good Starts With G.” campaign for Hispanic audiences. This involved everything from script to set design changes, directing new voiceovers, and managing translations across multiple social platforms online.
Agency: 72andSunny NY
Creative Directors: Wei Wei Dong, Matthew Carey
Other Creatives: David Goss, Mikio Bradley