canada goose / global campaign

Canada Goose may be a luxury brand, but they wanted to remind their audience they were first and foremost made for the great outdoors. We launched their first ever line of footwear with three individuals who are forces of nature in their own right: model/athlete Romeo Beckham, artist/activist Sarain Fox (who also lended us her voice for the films) and NHL icon /mental health advocate Jordin Tootoo.

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PRESS: Ad Age, Adweek, i-D, The Cut, Office Magazine
RECOGNITION: Glossy Fashion Award | 2022 Best Product Launch Campaign

AGENCY: Virtue (VICE) Worldwide (2021)
DIRECTOR: Alex Takács (Young Replicant)
GROUP CREATIVE DIRECTOR: Nari Kim
ART DIRECTOR: Frank Benavides
PHOTOGRAPHER: Misha Taylor
3D MODELING: Cadux
RETOUCHING: DTouch